One thing that has become very obvious to me in recent times is that you need a mobile optimised squeeze page as well as a normal computer one as over 50% of clicks are coming from mobile (53% in my case).
I use ClickFunnels for my squeeze pages and although the pages are optimised quite well for mobile, I didn’t think they were good enough and so decided to create mobile optimised pages for 2 of my funnels.
The next challenge was splitting the mobile and non mobile traffic which I solved using ClickMagick although there are other solutions available.
The results were quick to see and my optin rate jumped from 30% on the general page to around 45% on the mobile optimised one.
If you are interested, I have written up my approach in the following document “Using a Traffic Rotator to Optimise Your Mobile Clicks” which you can download by Clicking this link.
Let me know if you have any other suggestions for topics to “blog” about.