While trying to educate myself on Facebook Ads by watching the Fred Lam training in Jimmy Kim’s Build My List and also the training on Lead Ads in Leads Tunnel, I had an AHA moment when I realised that I had been assuming Facebook Ads and Facebook Lead Ads were the same thing – THEY ARE NOT!
Following this, in a Lurn Mastermind call it became clear that other people on the call were also unclear about the definitions, differences and the rules pertaining to each so I offered to document my understanding to try and clarify things.
Facebook Ads are intended to take a member to a Sales Page or a Landing Page to capture an email address; Facebook Lead Ads are effectively email address capture Landing Pages which capture the Members email address for an advertiser.
I have created a document explaining the differences and the Facebook rules that must be conformed to to use each.
Click on this link to get free access to the full document … free and no email address required!