While trying to educate myself on Facebook Ads by watching the Fred Lam training in Jimmy Kim’s Build My List and also the training on Lead Ads in Leads Tunnel, I had an AHA moment when I realised that I had been assuming Facebook Ads and Facebook Lead Ads were the same thing – THEY ARE NOT!

Following this, in a Lurn Mastermind call it became clear that other people on the call were also unclear about the definitions, differences and the rules pertaining to each so I offered to document my understanding to try and clarify things.

Facebook Ads are intended to take a member to a Sales Page or a Landing Page to capture an email address;  Facebook Lead Ads are effectively email address capture Landing Pages which capture the Members email address for an advertiser.

I have created a document explaining the differences and the Facebook rules that must be conformed to to use each.

Click on this link to get free access to the full document … free and no email address required!

Written by Nick Stone

Nick Stone, Principal Consultant & Lead Coach of Copernicus Consulting, has spent much of his rewarding business career traveling the Globe building relationships while managing projects and programmes in the Financial Services and Telco sectors. Today, Nick is applying his 40+ years of leadership & practical experience in technology sales and product development to helping people of all ages & backgrounds to start and build their own Internet Marketing businesses … and he’s doing all this while enjoying village life from his home in a small rice farming community in northern Thailand … power and internet connections permitting! Visit my LinkedIn Profile: https://linkedin.com/in/nick-stone-0152a811

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